Have you ever been to a business program which holds you in thrall because each topic is relevant and reinforced with plenty of examples and comes from the experience of the presenter?
Such was the program on Marketing Strategies for Small Business Owners presented by Paula Mattisonsierra on April 28th at the Fremont Main Library.
The Alameda County SBDC has been giving programs in different locations in the Bay Area. So if you missed this session, please visit their website at www.acsbdc.org and look at Events to see when this event will be scheduled again.
Summary: It is essential for businesses large and small to strive for not just the benefits of marketing – SALES, but also for effective markets that contributes to a profitable bottom line.
Topics that will be addressed during the seminar:
- What is marketing and how it affects your business
- Who are our target customers and why is it important to know them
- How to develop your product / service for maximum profits
- Pricing Strategies your customers can understand?
- Distribution; where do your customers expect to see your product / services
- Promotional Strategies
Bio: Paula Mattisonsierra is an Advisor with the Small Business Development Center specializing in Marketing and Operations. She assists small business owners to create a strategic marketing implementation plan and develop a tactical timetable in order to meet a business’ sales and marketing objectives. She services both service and product based business.
Just to give you an idea: What is Marketing? Marketing is: Developing the right product(s) or service(s), at the right price, at the right place, in the right quantities at the right time and offering it to the right customer.
The panel consisted of Joe DiMaio, Marketing Communicator and Mo Aabas of Modern Courier Express. Both panelists generously offered ideas that they embraced as business owners and spoke about pitfalls they had experienced when first starting their respective businesses.