Greg Heffley is coming back to you in different ways now.
The third movie, Diary of a Wimpy Kid: Dog Days, landed in theaters on August 3. The movie picks up the story where 2011’s Rodrick Rules left off and incorporates plot elements from the third and fourth titles (The Last Straw and Dog Days) in the book series. In preparation for the theatrical release of Dog Days , Twentieth Century Fox Consumer Products has launched a national retail campaign, carrying a full range of Wimpy Kid products – bookmarks, book lights, and a prank kit (moldy cheese and flies in ice ~~ Yuck!!) in one of the nation-wide chain stores. This makes it seem like Greg is everywhere around you.
The newest and seventh book, The Third Wheel, is scheduled to be published on November 13, with a first printing of more than 6.5 million copies. It will be published nearly simultaneously in seven countries in Europe, Australia, and Asia. If you would like to know whether Greg gets a date for the Valentine’s Day dance, you won’t want to miss this book.
The Wimpy Kid series has sold more than 75 million copies worldwide and is available in more than 41 countries so far. The two previous films based on the books have grossed nearly $150 million globally. This is how popular Greg has become.
So now you know why you often couldn’t find him in the library. If you want to meet him, hurry up and reserve your copy here. Be aware that the waiting list is getting longer and longer now. After you reserve it, just be patient and wait for your old friend to come back and meet with you.